Our Mission: Fuel the Fandom.

The Underdog Spirit

SportsYard was founded by British fans who were tired of the mainstream UK sports media treating the NFL, NBA, MLB, and NHL as an afterthought. We know the dedication it takes to set an alarm for 3 AM to catch the Super Bowl kickoff or track a late-night trade deadline.

We are the dedicated few. We are the UK's home for American sports, built for fans, by fans.

What We Do

Our focus is simple: remove the friction between the action in the US and the fan here in the UK.

• The most up-to-date UK Viewing Guides (BST/GMT times, official broadcast channels, streaming links).
• A comprehensive Club Directory to help you find local fan meetups and watch parties.
• Exclusive Gear (coming soon) tailored for the UK fan's gameday experience.

Our Promise

We promise to keep the energy high, the information accurate, and the community strong. We speak fluent American sports, but with a proud British accent. Get involved, share your passion, and let's grow the game together.