PRIVACY POLICY

Last Updated: 1 December 2025

This Privacy Policy describes how SportsYard ("we," "us," or "our") collects, uses, and shares information about you when you use our UK-focused American sports fan website, SportsYard.co.uk.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you sign up for our newsletter, register a club, or use our future shop, we collect identifiable information such as your name, email address, and geographical location (city/postcode).
• Usage Data: We automatically collect information about how you access and use the Service, including your IP address, browser type, pages viewed, time spent on pages, and referring website addresses.

2. How We Use Your Information

We use the collected data for various purposes:

• To provide and maintain the Service, including publishing your club details (if registered).
• To notify you about changes to our Service.
• To send you newsletters and promotional materials related to American sports and our shop launch.
• To monitor the usage of the Service for improvements and analytics.

3. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• Service Providers: Third-party companies that assist us in operating our website, conducting our business (e.g., email service providers).
• Legal Requirements: To comply with a legal obligation, protect the rights and safety of SportsYard or the public, or prevent crime.

4. Your Data Protection Rights (UK/GDPR)

Under UK data protection law, you have rights including:

• The right to access — You have the right to request copies of your personal data.
• The right to rectification — You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure — You have the right to request that we erase your personal data, under certain conditions.

5. Contact Us

If you have any questions about this Privacy Policy, please contact us via our Contact Us page.